Kirk is a native Floridian, born at Eglin Air Force Base, where his father was a fighter pilot in the Air Force. His family moved to Tampa once his father retired. He is a graduate of the University of Florida and played football for Steve Spurrier. After his brief NFL career, Kirk worked for Merrill Lynch as a Financial Trader. In his 30’s, Kirk fell into addiction and lost everything. He caused a trail of destruction for many years. Finally, seeking help, he jumped into a life of recovery. Kirk’s life began improving and he thought there had to be a better way to treat those suffering from addiction. To treat people with love and empathy, and eliminate the stigma of addiction in recovery. Everything from the colors, smells and ambiance was created with recovery in mind. Kirk has 3 daughters, Olivia (20), Bella (18), & Graysen (9).